NZSE User Research
Based on Prof. Dr. Stefan Zander
1. User list
- Jakob
- Julian
- Morten
- Mats
- (See the table below for more)
2. Criteria list
- Age
- Gender
- Wealth
- Adventurousness
- Free time
- Languages
- Travel experience
- Planning experience
- Smartphone/pc experience
- Education
2.1 Operationalization
We have decided to quantify the criteria on a scale from 0 to 10 so that it is easier to compare the values later on - e.g. Age: ~20=3 ~40=5 ~80=10 - e.g. languages: native language + basic second language = 3. 3 languages = 6. 5+ languages = 10 - etc.
3. Create Matrix
| Age | Wealth | Adven-turous-ness | Free time | Languages | Travel experience | Planning experience | Technical experience | Education | |
|---|---|---|---|---|---|---|---|---|---|
| Max | 2 | 6 | 5 | 4 | 5 | 5 | 7 | 3 | 1 |
| Julian | 5 | 4 | 6 | 7 | 5 | 3 | 6 | 6 | 6 |
| Mats | 6 | 4 | 8 | 1 | 5 | 1 | 3 | 3 | 6 |
| Morten | 3 | 5 | 2 | 4 | 5 | 6 | 3 | 3 | 2 |
| Jakob | 2 | 7 | 8 | 7 | 5 | 3 | 3 | 6 | 3 |
| Frederik | 4 | 2 | 3 | 2 | 6 | 5 | 6 | 8 | 6 |
| Anonym | 5 | 5 | 6 | 9 | 8 | 5 | 6 | 6 | 6 |
| Anonym | 5 | 8 | 5 | 6 | 5 | 7 | 8 | 4 | 3 |
| Samuel | 8 | 4 | 4 | 3 | 6 | 6 | 3 | 4 | 7 |
| Anonym | 4 | 4 | 8 | 3 | 5 | 3 | 8 | 8 | 6 |
| Maike | 3 | 3 | 5 | 7 | 6 | 3 | 4 | 6 | 4 |
| Anonym | 3 | 7 | 4 | 4 | 6 | 7 | 3 | 10 | 7 |
| Jessika | 4 | 4 | 6 | 6 | 5 | 6 | 6 | 7 | 4 |
| Anonym | 3 | 5 | 8 | 6 | 5 | 4 | 6 | 4 | 7 |
| Janine | 3 | 7 | 5 | 4 | 3 | 5 | 2 | 9 | 7 |
| Tim | 3 | 6 | 5 | 2 | 6 | 5 | 8 | 5 | 6 |
| Erik | 3 | 6 | 7 | 4 | 3 | 5 | 5 | 5 | 5 |
| Sebastian | 3 | 5 | 9 | 4 | 5 | 7 | 5 | 7 | 7 |
| Anonym | 3 | 4 | 6 | 5 | 6 | 7 | 2 | 6 | 7 |
| Anonym | 3 | 7 | 6 | 2 | 5 | 5 | 8 | 4 | 7 |
| Melanie | 3 | 6 | 7 | 4 | 5 | 8 | 10 | 8 | 4 |
4. N-Dimentional Vector Space
For a two dimentional vector space we choose the criterias: age, adventurousness
The X-Axis shows the Age
The Y-Axis shows the adventurousness
4.1 Persona
Go to Persona