Interview Guide
See the applied guide here.
Criteria/Assumptions of our users
- Interested in new locations
- Interested in planning own trips
- A group of friends wants to plan a trip
- User may be a shy person
- User may want to travel with people in the same age group
- Travel group wants to share pictures of the trip
- User may work as a tour guide
- Tour organizer wants to provide travel details
- Family wants to plan a trip/vacation
- User wants to do a day trip
- Group of friends wants to do a weekend trip
- User is interested in cultural trips
- User wants to do a relaxing vacation
- User wants to have as much fun as possible
- Additional users may want to join existing trips
- User currently has no internet connection
- User wants to plan trips during different seasons
- Conscious of budget
- User's eyesight may be worse than yours
- Disabilities
Hypotheses
- Research Question: What are the benefits of planning a trip with a mobile app?
- Hypotheses: A likely advantage of planning trips with a mobile app will be the ease of sharing the planned trips with third parties.
- Research Question: What lengths of trips are users more likely to choose?
- Hypotheses: Users are more likely to plan a one-day trip instead of a longer vacation.
- Research Question: Do online vacation planning tools improve the quality of vacations?
- Hypotheses: The use of different tools, like WhatsApp for communication, or Dropbox for file sharing, can significantly enhance the quality of trips in general.
Questions for the interview
Interview introduction:
- Verify if they are a person of interest
- Introduction
- Goal of the interview: Gather different perspectives and needs
Questions:
Personal Question:
- What's your name?
- How old are you?
- Which gender do you identify with?
- How wealthy are you?
- How adventurous are you?
- How much free time do you have?
- How many languages do you speak?
- How much travel experience do you have?
- How experienced are you in planning trips?
- What is your technical experience?
- What is your highest level of education achieved?
Questions of opinion
Funnel questions
The categories are organized with a funnel approach, wherein questions gradually narrow down from broad to semi-specific to highly focused within each category.
Travel Habits
- How many times do you travel per year? (Travel frequency)
- Where did you travel to last?
- Do you prefer travelling alone or with friends?
- With how many people do you usually travel?
- Which activities do you like in a trip (e.g. Sightseeing, Sports, Culture, Bars & Restaurants, Shopping, Guided tours)?
- How spontaneous are you in vacation planning?
- What are essential items that you shouldn't forget to bring on your travels?
- How long are your trips typically?
- What type of accommodation do you typically opt for?
- Have you ever booked accommodation through a travel app?
- What modes of transportation do you use during your trips?
- How much does budget typically influence your decision to travel?
- How many pictures/videos etc. do you share per trip?
Travel planning
- How do you currently plan your trips? Trough app?
- What is most annoying when planning a trip with your friends? What do you spend most of your time on when planning a trip?
- Which role do you play in trip planning?
- What are the biggest challenges you face when planning a trip? Top 3 worst things?
- Which platforms/apps do you use to plan your travels?
- Which platforms/apps do you use to find activities at the travel location?
- Do you find travel apps helpful for discovering new destinations?
- Do you typically leave reviews of destinations you visited?
- What annoys you in these apps?
Travelling with new people
- Have you ever used a travel app to connect with other travelers or locals for recommendations or meetups?
- Are you interesting in finding new people to travel with?
- What communication methods do you typically use when communicating with new people?
- What information do you want to have about the other people in advance?
- Are there any specific expectations or rules you would like to clarify with your travel companions before the trip?
App features
- What are your primary reasons for using a travel app? (e.g. Manage Bookings, Itineraries, discover attractions, reviews, navigation, meeting new people)
- What are important aspects/features of a trip planning app?
- Rank the following app features:
- Organizing expenses (Financial management)
- Shared gallery for travel memories
- Shared checklists
- Weather for travel time period
- Chat
- Polls/Voting
- Shared travel documents organization
- Transportation details (flight, train, bus)
- Integrated map with planned activies
- Itineraries: Assign activities to days
- Discover activities at the travel destination
- Archive past trips
- Do you prefer travel apps that offer personalized recommendations based on your interests?
Ending question:
If you had a wish? Suggest any other features you want to see in the app.
End of Interview:
- Thank the person